About Operative

Operative processes more than $33 billion in advertising sales dollars annually for more than 100 clients in 40 countries. We leverage our experience and technology to deliver cutting-edge software solutions that will drive your entire Broadcast Management business. Our All-In-One solution is an investment in innovation that unifies people, platforms, divisions and operations, enabling you to focus on revenue growth and streamline operations. Scaled for your business and tailored to your needs, our broadcast management solutions offer the best in breed solutions for the media industry – all from one, trusted vendor.

  • Operative offerings:

    • AD SALES: Grow ad revenues across TV, digital and programmatic
    • TRAFFIC: Streamline delivery operations across multiple properties and media platforms
    • PROGRAMMING: Win viewers and get the most out of your program content
    • PROMOTIONS: Deliver on air promotions that reach your target market and drive ad sales
    • Rights: Maximize the revenue potential of your assets across media platforms
    • MULTI-PLATFORM OPERATIONS: Harness the growth of new media platforms
    • REVENUE MANAGEMENT: Grow your affiliate and retransmission fee business
    • ROYALTY MANAGEMENT: Complete control over content expenses
  • Operative


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