Backlight replaces broken media workflows with simple, AI-powered products designed to make your teams faster and your business stronger.

Backlight launched in 2021 to bring fresh thinking to the age-old problems facing the video and media industry: slow tools, complex workarounds, and legacy tech. These challenges highlighted a need to provide simple products designed to help teams work faster and more creatively. Since our founding, we’ve grown considerably, with team members across the world building products and launching category-defining AI features that are propelling the industry forward.